Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, even their bowel movements. So just what IS Twitter, you ask?

In the simplest terms, Twitter is a social networking and microblogging service that allows to send and read others updates in the form of short text messages (140 characters max). It’s kind of like blogging by sms. So who’s doing it? Kids, Professionals, Marketers, Bloggers…and even President Elect Barack Obama, while he was on the campaign trail!

For most hoteliers and indeed most people Twitter is a tough one to relate to, unless you happen to be obsessed with Facebook and updated your status 50 times a day. But there is more to Twitter than meets the eye. At the very basic level, here’s what Twitter can allow you to do as hoteliers or hotel internet marketers:

1. Learn what people are saying about you and get a consumer feel for your brand, product or service

Use the Twitter search site to find out what people are saying. Here is a simple example – a search for “Dubai Hotels” returned quite a few interesting comments from the Twittersphere regarding dropping hotel room rates in the wake of the global recession 


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