Design pricing: It’s never just about the price


Design pricing: It's never just about the priceSetting proper pricing for your UX design work is crucial. It goes hand in hand with setting your customer’s expectations. Set the price too low and you will gain reputation of the same kind. Set it high – you will also set high expectations. If you can deliver on them – then keep it that way. Reason: it’s never just about the price.


For the past several weeks I’ve been involved with number of presales and sales talks, presentations and negotiations with clients. My team has helped me and we have established our price list – hourly and per-project rates for the number of different services we are offering: UX design (including interface design for web, desktop and mobile), information architecture, content creation and development, usability testing and user research, SEO, SEM, training and, of course, consulting.

Of course, coming up with the prices was tremendous effort from our side and huge time investment. Our consultants did very well and now I am very satisfied. We tried and succeeded in categorizing our services and their constituents. We have even developed number of internal tools to help us reach and estimate time needed for specific service or project. We want to be transparent and fair to our clients and we sincerely believe in delivering even more than expected. I like to believe that all this goes without saying in our industry. However, realistically I know that is not exactly the case…

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